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The nature of alternative investments is such that, unlike traditional, well-understood assets, alternatives need to be positioned appropriately and succinctly in the eye of the investor. Given the changes in our industry Alternative Decisions offers tailored advice services to support the marketing, design and distribution of alternative investments. Alternative Decisions calls on a global network and years of experience in the alternatives space in making that significant investment marketing difference. Bringing industry knowledge & experience together for better results
We have firsthand knowledge and previously worked as investment practitioners giving us an edge. We will understand your firm, the environment and client experience to develop real solutions. All together we give you effective marketing tools to achieve your goals. Investment Marketing - Take raw investment views and develop them into sales aids and marketing collateral
- Create product literature & sales materials
- Marketing support for sales needs
- Prepare seminars/ workshops presentations and investment education materials for clients
- Best Practices: tools, templates, guidelines, training materials, process flows
Communication - Coordinate the distribution of information
- Devise internal & external communication plans
- Industry award strategy and submission
- Manage external agency relationships to extract the most value
Product Development - Product development – concept, design, scoping and business case
- Investment & product appraisal
- Fund development knowledge
- Distribution channel appraisal Fund and investment monitoring
- Business Intelligence: peers, channel & market
To learn more about our consultancy service contact us or read about our off the shelf package, the institutional marketing toolkit.
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Written by Lawrie Chandler
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Barclays Capital has published a study showing more investment in marketing and communications. The Report noted that managers see a heightened need for dedicated relationship building with investors and more due diligence before any commitment of new funds. Key trends include additions to marketing personnel and better asset gathering techniques. Marketing and IR are now important functions for alternative fund managers. Additionally sales processes are changing. The old ways are now old fashioned. |
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