Alternative Decisions Link Library | Qualitative library on alternative investments

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Alternative Decisions Link Library pulls the latest literature on alternative investments directly from fund managers and broadcasts it to investors.
Through interactive investor communications... Connect European institutional investors and alternative fund managers worldwide Improve relationships and due diligence Increase transparency and best practice Distribute qualitative fund information For Investors: FREE to use research tool. Access literature on alternative funds, improve your desktop research and fund selection process. Get views direct from managers on demand. For Fund Managers: Improve your marketing and investor communication. Upload your literature to our library and receive detailed viewer reports to assist you in developing your business.
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Survey and industry leaders agree the good, bad and ugly sides of UCITS Hedge Funds

Written by Lawrie Chandler
Monday, 08 March 2010 20:59
More investor and manager education needed for newcits to succeed, says Alternative Decisions study.
Understand more on UCITS Hedge Funds

Newcits: Build it and they will come. Not so.

Written by Lawrie Chandler
Friday, 05 March 2010 17:16
There is so much euphoria around UCITS and a perception that building a UCITS hedge fund will bring investors. This is far from the truth or reality.
Read more...

Advice for managers marketing UCITS III funds

Written by Lawrie Chandler
Sunday, 18 October 2009 21:36
UCITS III may sound like another impenetrable and needless directive from Brussels, however, it has given a new lease of life to fund managers following the financial crisis. Many fund managers are now launching absolute return funds using powers available in the UCITS directive. How should fund managers' familiar with marketing unregulated funds approach the marketing of UCITS III products?
Read tips on UCITS III marketing

BarCaps Study shows marketing & communication spend up

Written by Lawrie Chandler

Barclays Capital has published a study showing more investment in marketing and communications. The Report noted that managers see a heightened need for dedicated relationship building with investors and more due diligence before any commitment of new funds. Key trends include additions to marketing personnel and better asset gathering techniques.

Marketing and IR are now important functions for alternative fund managers. Additionally sales processes are changing. The old ways are now old fashioned.